healthyfoods

How to make healthy foods Instagram-ready — researchers have advice

What’s on your plate? A quick glimpse at your social media feed might reveal a record of your most aesthetically pleasing meals.
But the amount of engagement on those photos may be smaller for snaps of healthy foods. According to a study in the journal Health Communication, people seeking to promote healthier diets might want to take a few tips from successful photos of indulgent, high-calorie meals.
To find out how food styling affects social media engagement, researchers collected nearly 54,000 photos from the Instagram accounts of 90 food influencers, then used machine learning to study everything from their color and brightness to their complexity and repetition in the images. They also measured the average calorie density of the foods pictured. Then, the researchers analyzed how much engagement each photo had generated online.

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